![]() |
'This is not a pipe.' |
Semiotics
Semiotics surrounds the exploration of the interpretation of signs. It heavily depends on how the individual's culture which surrounds him stands on shared values and understandings. Our cognitive thought processes and actions are governed by an array of cultural conventions and messages, and is subsequently dependent upon one's ability to interpret colour and symbols. A recognized example would be the category of road signs, warnings, etc. would look relatively the same no matter what country you find yourself in ; giving a global understanding of signs and meanings. Semiotics are divided into separate types or categories, one being heavily base don colour, and the other giving an precise and clear instruction.
Colour semiotics represents the method of a certain colour expressing a specific meaning. Obviously different cultures may in fact interpret colour in a varied amount of different ways, but the ideology is the same, colour semiotics is used to create a certain message, and trigger a certain emotion. Without really having to say, every culture has different morals, values, and shared meanings which causes the idea of each colour to be interpreted with different actions, emotions, thought processes, etc. The semiotic colour spectrum to the right measures how people from different cultures interpret colours, in actions or emotions. As displayed, each emotion is represented by more than one colour across the globe thus reflecting the cultural differences we have when it comes to colour meaning and stimuli.
No comments:
Post a Comment